⚖ Legal Disclaimer

Disclaimer

As per Rule 36, Bar Council of India Rules · The Advocates Act, 1961

As per the rules of The Bar Council of India and The Advocates Act, 1961, an advocate cannot approach his/her client or advertise or promote his profession by way of advertisements or solicitation. Thus, this website has not been created to approach or solicit our clients or advertise our firm, but to provide some necessary information about our firm and services to our existing clients.

Any user of this website is warned that the contents stated herein are not guaranteed to be accurate, up-to-date or complete. BNK Law Firm disclaims all responsibilities and liabilities for interpretation or use of information contained on this website, nor does it offer any warranty expressed or implied. The information provided under this website is solely available at your request for informational purposes only, and should not be interpreted as soliciting or advisement.

The contents of this website shall not be considered as Legal Advice. In cases where the user has any legal issues, he/she in all cases must seek independent legal advice. We are not liable for any consequence of any action taken by the user relying on material/information provided under this website.

By clicking "I Agree" below, the user acknowledges that:

There has been no advertisement, personal communication, solicitation, invitation or inducement of any sort from BNK Law Firm or any of its members to solicit any work through this website.
The user wishes to gain more information about BNK Law Firm for his/her own information and use.
The information about us is provided to the user only on his/her specific request, and any information obtained or materials downloaded from this website are completely at the user's volition.

★ Signature Practice

Personality Rights &
AI Deepfake Defence

India's most recognised public figures have secured court-ordered personality rights protection. BNK Law Firm has the expertise to obtain the same comprehensive protection for you — covering your name, face, voice, digital persona and commercial identity.

Request a Confidential Consultation Call +91 86308 20375

What Are Personality Rights?

Your identity is your most valuable asset

Personality rights — also called the right of publicity — protect an individual's name, likeness, image, voice, signature and other personal attributes from unauthorised commercial exploitation. In India, these rights flow from constitutional guarantees under Articles 19 and 21, and have been affirmed in landmark judgments by the Delhi High Court.

With the rise of AI-generated deepfakes, synthetic voice cloning and large-scale social media impersonation, personality rights have become the most rapidly evolving area of Indian law. BNK Law Firm is at the forefront of this legal frontier.

Right to name — prevents unauthorised use of your name for commercial gain
Right to likeness — protects your face, image and visual identity
Right to voice — covers voice cloning, AI-generated audio and mimicry for commercial use
Right to digital persona — extends to AI avatars and synthetic media representations
Right to commercial identity — protects your endorsement value and brand associations

The Threat Landscape

A single deepfake can undo years of reputation overnight

Technologies once confined to science fiction are now weaponised daily — exploiting real names, faces and voices without consent and at enormous scale.

⚡ Immediate Harms

Deepfake videos damaging reputation overnight
Fake brand endorsements creating legal and financial exposure
Fan fraud and investment scams using your name and face
Impersonation accounts deceiving your followers
Unauthorised merchandise and commercial exploitation
AI-generated interviews attributed falsely to you

📉 Long-Term Consequences

Permanent erosion of audience trust and credibility
Loss of lucrative brand and sponsorship partnerships
Costly legal disputes if infringement is left unaddressed
Search engine and media reputation damage that persists
Psychological distress, anxiety and invasion of privacy
Dilution of your commercial identity and market value

Landmark Precedents

Public figures who secured personality rights in India

The judicial trend strongly favours granting injunctions and damages for unauthorised exploitation — including AI-generated content, deepfakes and fake endorsements.

Celebrity / Public Figure	Court	Protection Obtained
Amitabh Bachchan	Delhi High Court	Comprehensive rights — name, image, voice, digital persona & AI-generated content. Sweeping John Doe order.
Anil Kapoor	Delhi High Court	Landmark protection against AI deepfakes, fan merchandise, ringtones and all unauthorised commercial use.
Aishwarya Rai Bachchan	Delhi High Court	Injunction against fake endorsements, deepfakes and all unauthorised commercial exploitation of her image.
Salman Khan	Delhi High Court	Protection against impersonation accounts, fake endorsements and commercial use of name and likeness.
Abhishek Bachchan	Delhi High Court	Injunction against fake social media profiles and AI-generated misuse of name and image.
Varun Dhawan	Delhi High Court	Orders against fake profiles, misleading advertisements and unauthorised use of image and voice.
Vivek Oberoi	Delhi High Court	Protection against unauthorised use of name and image in commercial campaigns and fake endorsements.
Bhuvan Bam	Delhi High Court	First digital creator to obtain personality rights protection — landmark precedent for YouTubers and influencers.
Sunil Gavaskar	Delhi High Court	Sports personality rights recognised; protection against unauthorised endorsements and commercial exploitation.
Gautam Gambhir	Delhi High Court	Protection against fake endorsements, impersonation accounts and unauthorised commercial use of image.